Californian native, Kelly Springer grew up in Dana Point, but shortly moved back and forth from L.A. to Dana Point. The entertainment industry was ingrained in Miss Springer from a young age, as she gravitated to the business elements and often asked what makes this industry tick. From age 12, Kelly was asked to model alongside her brother. As her brother was signed to Wilhelmina West agency, Kelly wanted to help push her brother’s career instead of pursue the in front of the camera aspect. As college came around the corner, Springer was involved in production on photo shoots, movie sets and advertising campaigns. From Luigi LaVazza, David LaChapelle, Jack Black, to Tommy Lee, Miss K developed her media and celebrity relationships. As she filtered through production, celebrities approached her to become their publicist based on her dedication and work ethic.
Kelly Springer has been actively in the public relations work space since 2005. Starting out independent and then being asked to join different firms and help start them along the way. KK & Carter Public relations was the first firm Springer started. She has worked for Scott Hamilton film Public Relations, Vice President of The Virago, Inc, The Presstige Group Public Relations (TPGPR) as account executive of talent department and is Kelly K Public Relations founder and current CEO.
While building this resume, Kelly K has worked on campaigns such as the launch of the Kardashian Kaos store and celebrity poker tournament (started Kardashian endorsement events), Mel B workout clothing Flagship store Launch, DIDDY Invades Hollywood (NBA All Star Weekend), Snooki’s Yacht Party, worked with LMFAO, The Dr. Steve- O Show, cast members of MTV “The Hills” Brian Drolet and Jordan Eubanks. She has also worked with Mel B, Sean Stewart, and the late Jeff Conaway, Outkast, plethora of reality talent on L.A. Ink and TLC shows, DJ Skribble, Super model and How2girl Courtney Bingham, Comedy Central Star Tess Broussard, Shifty Shellshock, VH1’s “Daisy of Love”, NFL Football players, Movie Premieres, TV Networks, Gifting Suites, Sundance Film Festival and the list goes on.
Kelly is a true celebrity staple and effervescent affiliate to Jade Umbrella, marrying famous faces to lifestyle brands and events. Her veteran skill set and strength paired with Jade Umbrella’s well diverse staff, makes for a brute force in the business. She and Jade Umbrella’s CEO have the two of most synergetic, working minds around.
Jade Motto: “Do not wait to strike until the iron is hot, but make it hot by striking.”