Sophia Paliov has more than 17 years of public relations management and event planning experience with companies spanning the entertainment, hospitality, luxury, fashion/beauty and non-profit industries. Over the last seventeen years, Paliov has held such positions as PR Director at Arora PR, Senior Account Manager for Think big Media, Senior Account Manager for B|W|R, Senior Account Executive for Burditch Marketing Communications, Publicist for Much & House Public Relations, Publicist for Paine and Associates and Publicist for ABC’s General Hospital.

Paliov has helped lead PR campaigns for major lifestyle, food and restaurant/wine brands such as Bucato Restaurant, TRUTHBar, Diana Stobo “Get Naked,”  Franco’s on Melrose Restaurant, Vella Pizza, Deamers American Grill, Portal Wine Bar, Emanuel Andren Chocolates, Chef Evan Funke, AnQi Bistro South Coast Plaza, Lolly Clothing, The Shops at Wynn Las Vegas, wet n’ wild cosmetics, Chrome Girl Nail Polish, Fredericks of Hollywood, Fred Segal Beauty, Michael Stars Clothing, Valerie Beverly Hills Cosmetics, Sjal Skin Care, La Mer Skin Care,  Dr. Terry Dubrow (Plastic Surgeon, NPB), Tintalize Concealer, Michael Berman Limited Designs, SFA Design, Chef Cat Cora, Food Personality Sandra Lee, Kai’s European Catering, Chef Isabel Cruz, Sushi Roku/Katana and BOA Restaurants, An Qi Restaurant, Grace Restaurant, Kantina Restaurant, Sutra Lounge, Frei Brothers Wine, Rancho Zabaco, Platinum Patron, California Coolers and Gallo of Sonoma.  Currently Paliov lauched a very successful campaign for bittersweet by Maria Shireen- hair tie bracelet.

She has also spearheaded campaigns for such hospitality clients as Wynn Hotel Las Vegas; Bacara Resort and Spa, Four Seasons Bali: Jimbaran Bay, Sayan, and Maldives; San Ysidro Ranch; Sheraton Tahiti, Meadowood Napa Valley; St. Regis Los Angeles; St. Regis Monarch Beach Resort & Spa; Bacara Resort & Spa; Moonlight Basin Resort; Fantasy Springs Resort & Casino; Beaches and Sandals Resorts; Club Med Resorts; Viking Cruise Line and Wits End Guest Ranch Resort & Spa.  Currently working on the new The Retreat Altos Del Monte in Costa Rica.

Paliov has also executed many entertainment events over the years, such as GM Ten Event, Sundance Film Festival, Koi Oscar Party, Tiger Woods Foundation, Beaches & Sandals Celebrity Golf Event, ET Emmy Party, TV Guide Awards, Clive Davis Grammy Event and the Golden Globes along with the grand opening events for Wynn Las Vegas Resort & Spa, St. Regis Monarch Beach Resort & Spa, Bacara Resort & Spa, Katana and BOA Restaurants and many more. She is the newest senior addition to Jade Umbrella staff.

Jade Motto: “The only way to do great work is to love what you do.”  (Steve Jobs)